After 30 years in print, TV Guide Canada had to make a change.
(University of Wisconsin Photo)
In a world where consumers are increasingly internet-savvy, TV Guide Canada made the decision in 2006 to end its print magazine in favour of a web-only medium.
According to Anna-Christina Di Liberto, Assistant Listings Manager for TV Guide Canada, their subscriptions were fleeting and going web-based became a financial issue.
"From a cost perspective, it made sense to go online," says Di Liberto.
The online medium also gave the magazine flexibility to post late-breaking news and timely show reviews and previews.
TV Guide has been one of many magazines and newspapers that have had to pull out of the print world in favour of the online one.
The Seattle Post-Intelligencer, the Ann Arbor News and the Christian Science Monitor to name a few are former print dailies that have adapted to an online-only format.
But Di Liberto thinks there is room for print and online, and that people are still willing to pay for print.
“I think there are still people that will read print products,” says Di Liberto who adds that balance of both print and online mediums is necessary to keep both young and old readers happy.
“It’s kind of nice to balance the two generations,” says Di Liberto.
In the "olden days" we would look forward to the weekly issue of TV Guide. It would come out about 3 days before it actually started and we would scour the contents to read what would be happening in our favorite shows...Melrose, Knots Landing etc....now we can sit in bed with the remote and scan a few WEEKS ahead...
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